So you’re planning your first stall / trade show stand? Here’s everything you need to get started.

  1. Define Your Objectives

Not all stalls/stand serve the same purpose. Knowing the purpose of your stall will go a long way in deciding how to design it.

First, your objectives should define what the goal to be achieved is with the stand – lead generation, brand awareness, product sales, product launch, networking, etc.

Second, you identify your target audience; this will help you decide how your stand should be tailored to attract them.

  1. Develop a Theme and Concept

Pick the theme – is there a particular season/festival/icon/influencer backing the stall objective? If not, the theme must blend the brand identity with the objective, eg, a product sales or networking theme with the brand colours and logo. Make sure the theme stays relevant to your end product or service.

It is important to have a consistent theme so your message sticks better in the minds of the visitors.

  1. Plan the Layout

Roughly have an idea of where you’d want the open space, inviting space that attracts people to your stand, and then functional areas, eg, distinct areas for product displays, demonstrations, seating, and private meetings. Keep in mind you want to have a smooth traffic flow to avoid congestion.

  1. Interactive and Engaging Features

Plan how to engage your target audience to meet the set objectives. Examples include attractive product demonstrations, live demos, technology Integration such as digital screens or interactive displays, and giveaways and promotions.

  1. Start Designing

This is where you will benefit from a third party designer to help you craft eye-catching graphics. We recommend using high-quality, large-format graphics that are visually appealing and convey your key messages. Your designer will help you figure out other focal elements such as effective lighting, adequately placed signage, etc. Your designer will also help you flesh out your layout and make practical changes depending on the location/venue of your event.

When planning the props and fixtures with your designer, keep in mind the other practical considerations of your objectives such as storage and utilities and making sure there is an element of comfort such as comfortable seating and good lighting to ensure visitors enjoy stopping by your stand.

Don’t know where to find a designer who can set you up with all these elements? Reach out to us at and we’ll be happy to hear your requirements and ideas and help you  figure out everything you need to make your stand a stellar success 😉

  1. Other Marketing Considerations:

Make sure you plan for these ancillaries, so your stand has a well-rounded execution of objectives:

  • Staff training
  • Pre-show promotion
  • Integrated marketing campaign
  • Post-show follow-up with visitors
  • Internal post show performance evaluation

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